1. What is content analysis? And what kind of research questions are suitable for content analysis?
2. To what kinds of documents and media can content analysis be applied?
3. What are main differences between manifest and latent content? And what are implications of these differences for content analysis?
4. What special sampling issues does content analysis pose?
5. How to decided your unit that might be counted in the course of doing a content analysis?
6. What are differences between a coding schedule and a coding manual? And what potential pitfalls need to be guarded against when devising coding schedules and manuals?
7. What are main advantages and limitations of content analysis?

Content Analysis .ppt